What’s the Point of a Writer’s Blog?
But do you really need to have a blog?
Wouldn’t it be better to use your precious ‘writing time’ working on your novel, or creating non-fiction articles to sell, instead of spending all your time building up a blog that won’t make you an income?
Many writers feel they will look amateurish without any online presence. but they don’t want to spend every waking moment adding blog posts and answering comments. Others find that blogging is the writing they enjoy most!
What’s the difference between a blog and a website?
A static website remains the same, until you choose to change it. If your time for writing is limited, it could be better to create a static website which you update every few months, or every time you publish a new book.
A blog is a type of website containing an online journal which is (or should be) constantly updated, perhaps every day, week or month. The posts on your blog are marked with the date they were posted, so readers can see how new the information is. Readers can add comments (if you allow them) and it enables you to interact with your audience of readers.
You don’t have to choose between the two: you can add a blog to your static website, or you can have static pages on your blog, perhaps to describe your books in more detail, or to add a list of links to your published articles online.
What are the advantages of having a writer’s blog?
- You have ultimate editing power – you can write what you like without having to please other people in order to get it published
- Your writing can be published instantly and updated easily
- You can promote your books – another free advert can’t hurt!
- You can write about topics even when you don’t have a whole book’s worth of content
- Crafting short articles helps to develop your writing skills
- Adding new content regularly encourages search engines to rank your site higher in their results, so readers find you more easily – even a monthly update gives you an advantage
- Fresh content to read on each visit gives readers more reason to return and follow your blog
- You can build an email list of subscribers who enjoy your writing, so when you launch your latest book, they’re ready to buy
- You can create reduced-price offers to encourage purchases
- You can give away a free ebook or provide downloads of extracts from your books to give potential buyers an idea of the quality of your writing
What sort of posts should you write for your blog?
A personal blog can be a random mixture of whatever the blogger feels like writing today – musings about the world, jokes, cute pictures of pets, events in their life, photos they took on holiday, memories of their childhood – because it’s only written to please themselves. But if your blog is aimed at an audience of one person, that’s probably all it will attract.
If you want other people to read it as well (and you do, don’t you?) it’s more professional to stick to one topic. If you’re a poet or short-story writer, you can add samples of your writing, of course, or you can include tips on writing. Or if your work is mostly non-fiction writing within one topic niche, stick to that subject for your blog posts to establish yourself as an expert in your field.
And two things to remember!
Whatever you write, remember that the main purpose of your blog is to promote yourself as a writer and increase your sales, so add text links to your books where they’re relevant, and add appealing advertisements for your books in your sidebar.
And don’t forget – everything you write for your blog is a published piece of work. Take the time to check your facts, and revise your structure so the writing flows properly and is easy to read. Get your spellings, grammar and punctuation spot-on and ensure you’ve eliminated all the typos – othrewise you’re writting wont bee takenseroiusly !
Emily Lock is a freelance writer and blogger about the ups and downs of trying to evolve towards a better life.
Her Emily the Dodo blog has ideas to inspire you to make those changes, quizzes to help you decide what you want and planners so you can figure out how you’re going to get it, along with life hacks to make it easier. Come and join Emily on the journey to a happy life.